What is SEO?
SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Local SEO is a must when you have a business with a physical location and expect customers to visit. You will need to pay attention to location-specific SEO requirements for your site apart. In 9jaDirect.com, we employ a whole range of actionable SEO tips to get your business the online exposure it deserves. More than 20 percent of Google Search is local, as Google and other search engines sort location-specific businesses into localised search results. These results have much less competition than with generic search results but it takes a few smart steps to rank at the top of them. One important step is to enter your business in local-business listing sites like ours.
If you haven’t taken a scrutinizing look at your SEO and social media strategies lately, now’s a good time to take inventory and see where you fall, in relation to the latest trends and tactics in the industry. Check out these trends as some of the most important to know about lately for more business.
Live video and real-time engagement
There’s no question that video content is on the rise, in popularity and significance. Users have faster, more mobile internet connections, and the flood of written content on the web has left users hungry for something more visually engaging. Beyond that, live, in-the-moment content is becoming more important in the social realm thanks to mobile experiences and constant communication. These two trends together are facilitating the rise of live-streaming video, which is being promoted by most major social media profiles, and you can expect it to grow in both streaming and viewing figures.
Digital assistants and voice search
Digital assistants like Siri and Cortana have been steadily growing in sophistication and user adoption for the past several years, and now a new kind of digital assistant is emerging — the home unit. Amazon Alexa and Google Home are just two examples of how voice search is gradually gaining significance in our daily lives. What does this mean for search? It means an even lower focus on short, core keywords, and a higher focus on long-tail keywords and on conversational, colloquial types of searches. You will have to adapt your content accordingly.
The run-of-the-mill general content won’t be enough for most users – at least not for much longer. Today’s average user is spoiled, with controllable news feeds on social media and search results that vary based on location, search history and other factors specific to individual users. The public is gradually demanding content and advertising that’s more individualised and more relevant than ever. Niche-targeting and more individual experiences, especially on social media, are going to become more necessary for success.
None of these trends demands a complete overhaul to your strategy – at least not yet – but they should give you a few ideas on how to adjust your business listing content for the near future. You may need to redistribute your budget to favour more effective strategies or increase your budget, to experiment with a new channel, but the most important thing to do is consider the long-term future and remain flexible.